Opportunities In The Creative Industry Can Include Movie Script Clearance

By Eric Gibson


So as a budding artist, the following article has sparked interested for one or a number of reasons. The support team by your side keeps telling you to hire a promotion agent for your music but the one question that keeps going through your mind is why? All, are not all money hungry people who make a living off the earnings of others or movie script clearance sales. It is said that information is power and by the time the last word is read, there should be enough information available to make an informed decision.

Even though they are known by many names, commonly talent agents or booking agents. Their primary role is to ensure that an artist obtain exposure. After all there is an idiom that states that bad publicity is good publicity and that is because the job of a music agent is to ensure that an artist looks good, even when they look bad.

For an artist on the lookout for an agent there are a few things that they need to look out for so that they are not duped or find themselves in contracts that they cannot get out of nor make any money off. Make sure that the agent you have in mind is registered with an agency, secondly, your agent works with a promoter and not an old friend who owns a bar and lastly, although this one may be hard to spot is that music agents charge lower commissions compared to other professionals in the music industry.

The reason promotional agents charge less is that agents get paid on a commission basis which is a normalised but can range all the way up to over 10 percent depending on the specifics of a contract. Not to mention that there is the need to focus on the fine print so as to not have any nasty surprise.

One cannot stress enough the importance of signing a contract. Now that some of the red flags for artist have been flagged it is important to know that a contract is imperative for maintaining law and order, as it holds both parties accountable of what is expected of them. And should be of valuable use in the unfortunate but possible event of squabbles over money and royalties.

Music production agents are responsible for negotiating on behalf of the record label and the artist so that everyone is happy or at the very least there is a middle ground in which all parties accept, furthermore, travel arrangements, artists needs and event venue requests and specifics are handled by the music promotional agent.

Now that there is a basic understanding of what musical promotional agents do, it is now important to note that contracts between the artist and musical promotional agents are crucial in order to ensure that there are no disputes over money or commitments or expectations between the artists/band and the manager.

The music production manager is a jack of all trades and master of quite a few, having to juggle not only the demands of the singer but those of management in the record label as well as have their ears to the ground in order to stay ahead of the curve.




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